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Showing posts with label Zebra Crossing on the Net. Show all posts
Showing posts with label Zebra Crossing on the Net. Show all posts

Friday, November 9, 2012

Traffic in the Web

 Ram was talking about his New Website to Shyam and he is excited about and shouted "I have a Visitor in my Site. and said Wow now my Hit Rate has increased. But Shyam on the other side is seriously thinking on the sudden slowness of his and was wondering.
 These jargons and thinking have become quite common.People talk more about Web Traffic as so much is happening there UP in the SKY and Of late we find that so many Websites & Blogs has dozens of vistiors visiting them everyday.

But as Web Site Owners or to say Web Developers / Analyst have we ever wondered that

" How are we going to ensure that sudden increase in the visitors is taken care of ? "

 " How are we going to handle this sudden surge in traffic without going down ? "

Wikipedia Describes Web Traffic as:

Web traffic is the amount of data sent and received by visitors to a web site. Since the mid-1990s, web traffic has been the largest portion of Internet traffic. This is determined by the number of visitors and the number of pages they visit.

Sites monitor the incoming and outgoing traffic to see which parts or pages of their site are popular and if there are any apparent trends, such as one specific page being viewed mostly by people in a particular country. There are many ways to monitor this traffic and the gathered data is used to help structure sites, highlight security problems or indicate a potential lack of bandwidth — not all web traffic is welcome.

Measurement of a Web Traffic:

It is based on the wants of the Visitiors and how we are satisfying there wants determines the meaurement of the page.

 For example:

If our search is buy a pair of shoes online

Our search results( In India) will show Jabong.com / Myntra.com/Flipkart.com.

Why should we measure a Website?

We basically measure the site to find out  
  • Popularity of the site , its individual page etc.,.
  • What is the reach of the site.
  • Does it require any changes in terms of look and feel.
  • What is the load time download etc and its behaviour during peak hours etc.,

How it is analysed ?

It can be analyzed by viewing the traffic statistics found in the web server log file, an automatically generated list of all the pages served.A hit is generated when any file is served. The page itself is considered a file, with images  thus a page with 5 images could generate 6 hits (the 5 images and the page itself).

A page view is generated when a visitor requests any page within the web site – a visitor will always generate at least one page view (the main page) but could generate many more. Tracking applications external to the web site can record traffic by inserting a small piece of HTML code in every page of the web site.

The Role Played by SEO:

The Majority of the Traffic is increased in Search Engine. People use the search engine as the main source for searching the services,the products they want to buy and for any other information they want to seek for. Search Engine Optiomation (SEO) plays a very major role in the optimation of the search results for a web site.It determines the listing of the site in the particular category for its targeted audience. Lot of ongoing process goes into the SEO for the listing of the site in the Search Engines.

Online Tool 

A powerful Tool available for analysing the Web Site Performance & Speed Analysis is Web Page Analyzer - 0.98 - from Company called Website Optimization. It is a very powerful tool which helps in the improvement of website performace and it is a available as a Free tool. 

Available in :