We start our Morning with a Message from a friend in the WhatsApp
"Good Morning. Have a Nice Day". Are we going out with friends for Party or for a Movie with our family we update them in a Facebook and Tag Friends along with a Location. A new business requirement and you need candidates we search in a LinkedIn. We verify the candidate background through the Linked In. These have become so very common.
Some History on Social Media According to Smallbiztrends.com “The first recognizable social media site, Six Degrees, was created in 1997. It enabled users to upload a profile and make friends with other users. In 1999, the first blogging sites became popular, creating a social media sensation that's still popular today”. In 2006 what started as a College Project by Mark Zuckerberg has today taken the World by Storm.
According to Whatis.com “Social Media is the collective of online communications channels dedicated to community-based input, interaction, content-sharing, and collaboration”. Our Business, Our Job, Our Likes, and Dislikes even what we can eat and a movie it’s everywhere".
The Year 2015 December saw the ill effect of Rain and the Floods of Chennai cannot be forgotten. Social Media has played a huge part in bringing people together and also helped many reach out to their dear ones. It has certainly brought in our loved ones living far away very much near. Today a new movie trailer is released in a YouTube is most exciting than it is in a Theatre. The Gadget in our hand with a connection with social media has become so much part of us that it has become a world by itself. A Like in a Facebook for a Post or picture has become so much important to us. Its anniversary or birthday we wish through Facebook but rather wishing them in person. It’s everywhere.
Facebook has so much part of us and Groups of Facebook has become more powerful in terms of its reach and reviews. A Food Review on the “Where Chennai Eats” carries a good value both for the Restaurants and also the People who come to that place for Eating (A Group in FB) or Want to sell or buy a product Post them in Chennai Shopping (A Group in FB). We have become so impulsive to react in Social Media that any happenings in our life we
immediately ensure that we update them in Social Media. But have we ever understood why this is all happening? Social Media has become the powerhouse for expression and it reaches the people right it into their hands without any fuss with a press of a button. The Information that is shared is coming from the real people, A review from a person who has been to place or read a book by himself carries more value.
The Rise of Social Media has also brought in new avenues of job opportunity as well. The credit of the Birth of Digital Marketing goes to Social Media. The Data Mining and Cloud Computing is also another new opportunity for a job option. Today all the Advertisement of Products displayed on our Facebook Page is based on our posting or sharing that’s the latest way of attracting the customers and does business. The business has reached a new level where there is a close interaction between the customer and the real seller.
Positive Effects of Social Media
|Positive Sides of Social Media|
Social networks help businesses in a variety of ways. Digital Marketing is the way to go forward and it cost less and reaches a more targeted audience. Traditional marketing mediums such as the radio, TV commercials and print ads are completely obsolete now and demand thousands of dollars.
Social networks have removed all the communication and interaction barriers, and now one can communicate his/her perception and thoughts over a variety of topics. Students and experts are able to share and communicate with like-minded people and can ask for the input and opinion on a particular topic.
Another positive impact of social networking sites is to unite people on a huge platform for the achievement of some specific objective. This is very important to bring about a positive change in society.
Negative Effects of Social Media
|Negative Side of Social Media|
Addiction to Social Media: One of the negative effects of social media it leads to addiction. Spending countless hours on social sites can divert the focus and attention from a particular task
No Restrictions on Contents: Kids and Teenagers are affected by this social Networking as Photos disturbing photos shared across the network, making it easy for them to access contents that are more to be in the restricted areas.
Too Much Personal Information: Too Much of Personal Information to known and unknown may pose threats to them. Photos of Kids with all information pose a great threat so is the other personal information.
For us a Social Media means a Facebook, LinkedIn, Twitter and an Instagram. But are we aware that there so many Tools that are developed for Social Media that makes us manage our social life much easier. All these are developed with the single objective of making our lives easier.
Everything has got its share of time so spend that much of time only. Spare more time to the real people who are around us. Let us live in the real world together. Any Special Occasion let us call our people to talk in person. A personal Touch or a Personal Call definitely has more value and goes deep into the heart of a person on how much you care for a person?
So, Let's be in the Social Media and Live in the Real World.