Lock down the word that we are often hearing
now, so what is this lock down? Why are we getting so nerve about it? Is it
because alarm that most of the business is locked down. But is it the end of
the world and are everything going to come to standstill, definitely not and a
yes. Yes, for we have closed certain businesses for our safety, remember only
for safety they are not closed permanent.
For
Essential like our daily groceries, Vegetables which still functions to keep us
all alive and healthy. So, there is a business and there is opportunity. In
this time of Emergency look around the Small Shop Owners like our ANNACHI KADAI, or a CHETTIYAR KADAI who own these groceries
has reaped profit.
For Every Close there is a new beginning,
there is always an opportunity for thinkers. We just need to search more and
learn more. The business in the future will not be the same what it used to be.
Business Owners Smarter Way of Execution of their Services and Connecting with
their Customers are the people who are going to Survive.
Technology
is going to play a very effective role in connecting business and its goals. During
this Lock down period the usage of internet has surged up and many are spending
most of the time online and search engine are more busier in giving results and
computers and phones have become the most essential connectivity for us for
everything right from the latest news update to going back to memories or
connecting with your friends or family. So now is the best time to realign and
refocus your marketing efforts to reach out to a maximum audience by including
Digital Marketing in your portfolio.
This is
the Right Time for the Small and Medium Business Owners to shift towards the
Digital Platform it will reap in profits for them in and help them stay in
business. During this Period of Shutdown Connecting with your existing
customers is very much essential to be in business and during this time of
crisis its indeed difficult to connect with your future prospects as well to
address these two essential criteria is where Technology and in particular
Digital Promotion helps you huge. Today every single person has a smart phone
and more business are happening through a that and every Digital Promotion that
happens reaches the direct customer into their hands or in their pocket making
business more viable and services more visible.
Maintaining
Customer Relationships is very important now. Stay in Touch Stay Connected is
the buzz word. Reply to their Queries using a Messenger and Instagram or Whats App or for that matter any communication tool .Just Stay connected be in
touch it goes a long way. Talk to them, hear them. This is the time to prove
that we provide how Customer Centric we are.
The Time
is not only for Business Owner to Promote their Business Services and Products
, it’s also the time for Individuals to start thinking about Personal branding;
which meaning promoting yourself in the Social Platform and the essentials for
a Personal Branding includes Personal Website, a portfolio of professional
Photo and personal introduction of yourself particularly in LinkedIn. Building
your personal brand on social media takes some work, but it could land you your
next job opportunity or help you to foster valuable connections.
According
to Statistics when we compare Online Marketing vs. Offline Marketing for Generating
Revenue and Increasing Sales, the most important media channels for Marketing
Expert’s across various Business Domains were social media 79%, Search 73%, Online Video 63%, Email 59% and Mobile Video 56%.
 |
A Comparison of Online Marketing & Offline Marketing |
The Indian
digital media segment is set for commotion with growth expected to reach INR
24,920 Cr. by 2021; with digital ad spends expected to grow at 23-28%. India has a large and growing millennial
population – young, tech-savvy consumers with rising earnings potential and
disposable income.
Now with Time
on Your hand rethink on your Marketing Strategy it’s the right time to shift gears
from the Traditional Approach of Promotion to the Digital Promotion to get
active to be up and running in business. It’s Time we learn to use the Digital Tools in our hand more
effectively and efficiently.
This Lock Down has given us what we all crave for "TIME".
The most essential for any individual. It’s time to think to improve, it’s time
to revisit your strategy and re tune them to move forward. This is the Time to
transform your business thinking through Digital Platform.
IT's TIME
to THINK SMART.
It’s Time to THINK
QUICK.
